Truthfully, the best place for wheat whiskey right now is in a cocktail. Or with ginger beer. Oh, yeah: Bernheim wheat, two ounces, with a healthy pour of ginger beer over ice and a lime wedge. Yum!

When it comes pairing bourbon with food, bacon frequently jumps to the top of many lists. But let’s face it: You could pair buttermilk with bacon and walk away looking like a genius. Bacon and bourbon pairing is too easy. Here are some other food-pairing targets.

Have you’ve ever wondered why whiskey brands advertise less than beer? Or why whiskey models wear more threads than scantily clothed beer ladies? The reasons may surprise you.