Bourbon+ editor-in-chief Fred Minnick spends a lot of time with rockstars. Minnick headlines the annual Bourbon & Beyond Festival that features some of the biggest names in the music world. When he’s not hanging with rockers, he’s a student of bourbon and brings the same intensity to Bourbon+ that he has to his award-winning books Whiskey Women, Bourbon Curious, Bourbon, Rum Curious, and Mead. If you’ve read his past works in Whisky Advocate, Whisky Magazine, and Covey Rise, you know that Minnick will bring Bourbon+ a detail-laden, picture-painting, conversational style of writing that helps you taste and see bourbon’s personality on every page. He’ll also find clever ways to sneak in rum, his bourbon mistress. But more than anything, as he’s done in his NPR, CBS This Morning and New York Times appearances, as well as his Kentucky Derby and Tales of the Cocktail events, the ascot-wearing Kentucky Colonel puts bourbon first. Just like Bourbon+.